Cinderellie Cleaning

The challenge

Cinderellie had strong word-of-mouth across Niagara but their website was holding them back: slow, thin content, no city-specific pages, and a GBP that wasn't getting fed. Branded searches converted. Everything else was getting handed to national cleaning franchises.

What we did

Full rebuild paired with a Full Local SEO program from launch.

• Website rebuild. Clean, trust-forward design with real photography of the team and real cleaning jobs. Online booking integrated with their scheduling. 100 PageSpeed at launch.
• 9 city pages. Dedicated landing pages for St. Catharines, Niagara Falls, Welland, Thorold, Fonthill, Pelham, Grimsby, Lincoln, and Beamsville — each with unique copy and schema.
• Service pages. Standard cleaning, deep cleaning, move-in/move-out, post-reno, and Airbnb turnover — all interlinked to the matching city pages.
• GBP cleanup. Categories, services, attributes, and photos corrected. Weekly posts launched alongside Reputation Engine for steady review velocity.
• Content. Two buyer-intent posts per month: pricing transparency, cleaning checklists, seasonal prep guides.

The results

What's next

Authority building push this quarter: regional citations, local PR, and partnerships with Niagara property managers for Airbnb turnover work. Target: page 1 map pack across all 9 cities by end of year.